30 personalized emails after a training session. That's something I just couldn't do before.

The honest truth

Surveying our customers and following up with them after we provide some service — like training — is something I ashamedly did not make a lot of time to do earlier in my career here. I just have so many different competing priorities. You know you should be doing it. You know the data would be valuable. But there's always something more urgent.

Why this isn't just a mail merge

Traditional mail merge can swap in a first name and a company. TextForge's AI drafts from the full context of your relationship with each contact — what they bought, what training they attended, what support tickets they've filed. The result is an email that sounds like you actually sat down and wrote it for that person. Because you reviewed it. And it sends from your Gmail, with your name.

What changed

With TextForge, I can use our GoToWebinar CLI to download the attendee list from our most recent training, contact each of them using what information we have stored about them in our CRM, send them a personalized email, and include a standardized survey trying to gauge their net promoter score to see if we can do a better job.

The key word is personalized. This isn't a mail merge. Each email is drafted using real context — what training they attended, what their role is, what their relationship with us looks like. That's something you could never do with a traditional mail merge. People actually respond because it doesn't look like a bulk email.

Where we are now

We're communicating with our customers more often. Follow-ups that used to not happen are now happening consistently, and we're getting data we never had before — NPS scores, training feedback, product suggestions.

Each email references the customer's actual history with us. That's the difference between getting a response and getting ignored. This kind of outreach just wasn't something I could do before — there aren't enough hours in the day to write 30 personalized emails after a training session.

How it works